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In this video tutorial, Mike Plogger from Visme explains how to create a successful marketing plan. He emphasizes the importance of having a marketing strategy for any business aiming for success, particularly for those without prior experience. The video outlines seven essential steps for developing a marketing plan, which helps clarify business goals, maintain focus, and ensure team alignment. Additionally, Plogger offers various templates for viewers to utilize as they begin their marketing journey. The primary goal is to understand the purpose of a marketing plan as the first step in this process.