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In this video, Jenn guides viewers through the process of creating a hotel marketing plan and offers a free downloadable template. She emphasizes that a marketing plan is essential for both new hotel openings and annual business planning, serving as a reference throughout the year. Although plans may evolve, starting with a well-thought-out strategy is crucial. Jenn explains that typically, the General Manager and department heads convene during the summer to set overarching objectives, after which individual teams develop their budgets and strategies. She invites viewers interested in hotel marketing to subscribe to her channel for more insights.