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Writing engineering proposals is challenging, as engineers typically learn calculations rather than proposal development in school. However, for many consulting engineers, winning proposals is crucial for career advancement. In this week's engineering management video, Matt Handel, the author of "Proposal Development Secrets," shares valuable insights on proposal writing. He emphasizes one critical question to ask internally when developing proposals, which he terms the "million dollar question." This question can significantly enhance the chances of securing contracts, potentially leading to substantial financial rewards.