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Writing engineering proposals is challenging since engineers are not taught proposal writing in school, focusing instead on engineering calculations. However, winning proposals is essential for career advancement in consulting engineering. In this week's engineering management video, Matt Handel, author of "Proposal Development Secrets," shares valuable advice for improving proposal writing. He introduces the "million dollar question," which engineers should ask internally while working on proposals to enhance their effectiveness and increase the chances of securing contracts. This question aims to guide engineers towards crafting superior proposals for their clients.