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In this tutorial, Antony explains how to create a compelling digital marketing proposal that can attract clients and generate revenue for freelancers and agencies. He details the steps necessary to draft and send the proposal, addressing common client questions that the document should answer. Additionally, Antony provides a step-by-step breakdown of a successful proposal format he uses with his clients. By the end of the video, viewers will have access to a free downloadable template that they can customize for their own business needs, making it easier to send out effective proposals. This is part of the "Alpha Marketer" series aimed at helping marketers improve their skills and earnings.