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In this tutorial, Devon Dean from ProjectManager.com discusses the importance of personal interaction in selling a project through a proposal. He emphasizes that decision-makers are less likely to approve a project based solely on a proposal document, underscoring that people buy from people. To increase the chances of project funding, he advises project sponsors and champions to actively engage and lobby decision-makers. These interactions should be used to refine the understanding of project needs and objectives, ensuring the proposal aligns with stakeholders' expectations. Communication and relationship-building are crucial for successful project advocacy.