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In this video tutorial, Jordan Steen, known as Serial Entrepreneur, outlines a step-by-step process for creating a proposal that potential clients will find appealing. He emphasizes the importance of detailing the services offered and their costs to help secure deals. The video also invites viewers interested in starting a marketing agency or building a personal brand to subscribe for future content, including free trainings and templates. Jordan plans to share a practical example on his screen to further illustrate the proposal creation process.