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the first thing that I like to think of is like what is the reward that the viewer is going to get for watching this video you know how can we I guess a make sure that weamp;#39;re pitching that reward in our title and then B how can we kind of front load that towards the beginning of the title because if weamp;#39;re thinking about places like the home page where people you know theyamp;#39;re most likely on their phone theyamp;#39;re scrolling pretty quickly um you know theyamp;#39;re gonna have their eye caught by the thumbnail most likely but theyamp;#39;re still not going to have a whole lot of patience to stick around unless theyamp;#39;re theyamp;#39;re really you know youamp;#39;re kind of earning that click from them with the title so um especially if itamp;#39;s a longer title too and it could potentially be truncated if you can front load and at the very beginning of that title ideally pitch whatever benefit theyamp;#39;re gonna gain from watching the video itamp