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today Iamp;#39;m going to walk you through a case study with Clay which is a recent project I did to show how we docHubed this result with the brand Identity Design this is probably one of my all-time favorite projects that Iamp;#39;ve worked on so Iamp;#39;m very excited to cover the process and how we got to the end result that we did so to get into it the first step that we took part in was the brand strategy session now this session is really important itamp;#39;s about an hour-long meeting where weamp;#39;re going to cover a bunch of questions that I have outlined about what the business is what their mission is their core values what Their audience is and audience Persona as well as competition differentiation and brand personality and then a few details on the visual design of The Branding and their expectations for that so Clay is a Consulting business for non-profits and what I really wanted to do with this is kind of work against the traditional expectations with a Consul
