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hey team we are back and today weamp;#39;re going to be talking about naming a business or brand and Iamp;#39;m going to give you some tips or tricks all right so letamp;#39;s go firstly um the brand name is an essential part of the brandamp;#39;s identity itamp;#39;s one of the main components that people use to identify with your brand or your clientamp;#39;s brand or whichever brand weamp;#39;re talking about so when we talk about those six components again weamp;#39;ve got brand story brand personality brand name um the services and products that they usually use weamp;#39;ve also got the visual identity and the verbal identity and as you can see here by that little purple number just in the bottom left hand corner a brand name is a part of that identity itamp;#39;s one of the things that the audience identify with okay which is why itamp;#39;s so important to get it right another important thing is is that itamp;#39;s also one of the most com