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yes i need a haircut so do you [Music] hi everyone i am robin the copy this is stewie my sidekick sloth and today we are going to talk about radio ad copy what makes for a good radio commercial or as we say in the jargon radio spot hmm so first some background i got my first adult job that sounded a little weird huh my first job as an adult working in radio the year was 1994 i was still in college and i got really really lucky this is not the normal trajectory but i landed at a boston radio station and again blessed lucky i realized that privileged okay so the nice thing about radio is that it taught me how to develop a real conversational style of copywriting which is the style i use today and its the most effective because if you write the way people talk you can understand that its easy to understand its what we do every day in our conversations and when you are writing for the radio obviously you dont have the benefit of any visuals or text so developing that at a very young a