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In this video, Jordan Steen, also known as Serial Entrepreneur, will guide viewers through the process of creating a proposal for potential clients. The tutorial covers essential components to include in the proposal, outlines the services offered, and provides cost estimates, aiming to help viewers successfully land deals. Steen emphasizes the importance of understanding client expectations and engaging them through the proposal. Additionally, he invites viewers to subscribe for more content about starting a marketing agency, building a personal brand, and online business strategies, as well as access to free trainings and templates. The video will transition to a screen demonstration of the proposal creation process.