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In this video, Andre Mink from Trademark Factory explains trademark assignment agreements. Trademark Factory is noted for providing trademark services with guaranteed results for a predictable fee, including a free comprehensive trademark search and a money-back guarantee. Mink highlights the distinction between two ways to allow others to use your trademark: trademark assignment agreements and trademark license agreements. He focuses on assignment agreements, which involve the outright sale of a trademark, transferring ownership to the buyer. This contrasts with a trademark license agreement, where the original owner retains ownership while granting usage rights to another party.