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Morris Turek, a trademark attorney, explains that trademarks can be transferred to others through a process called trademark assignment. This involves transferring ownership from one party to another and must include the underlying goodwill associated with the trademark, which reflects its public recognition. Without including this goodwill, the assignment may be deemed an assignment in gross, risking the loss of all trademark rights. While a trademark assignment doesn't legally require a written document, it is advisable to have a written and signed agreement to prevent future ownership disputes.