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Emily Probst from Modern Machine Shop explains how to write and submit a press release effectively. She outlines basic steps: First, determine the subject of your press release, which can cover various topics like new products, technologies, events, mergers, or management changes. A press release serves as a communication tool to inform the public about significant developments in your business and the manufacturing industry. It has the potential to evolve into larger stories, as many of their best articles originate from submitted press releases. Second, ensure your writing is concise, as editors receive numerous press releases weekly and need to process them efficiently.
