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hey everyone its Mary from the photography business academy where we turn your passion into profits and its Tuesday and you all know what that means its tip of the week today so tip of the week today is all about the best way to use gift certificates in your photography studio Im hearing a lot this week and last week about photographers complaining about clients coming in and using the gift certificate to just get their free gift and its frustrating and I hear the frustration in your voices that you know how do we move away from from them just take away their free 8 by 10 or free 11 x 14 mounted or whatever it is you have decided to give away well thats the key youve decided to give it away so the harsh reality is the way to move away from it is stop giving it away its pretty simple but its very effective so rather than give away and livin by 14 or an eight by ten or a five by seven or whatever it is youve chosen to put on that gift certificate that is to generate that client