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In today's video, Chris Bale from the Sponsorship Collective discusses how to create a sponsorship agreement and outlines five essential elements to include in every sponsorship contract. He emphasizes the importance of consulting a lawyer before drafting any sponsorship agreement, or any legally binding contract, to ensure legal compliance. Bale further highlights that sponsorship is a marketing discipline, underlining the necessity of involving legal counsel when engaging with sponsors. For more insights and updates, viewers are encouraged to subscribe and click the bell icon.