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Evan Brown, a technology and intellectual property attorney, discusses the essential elements of contracts for conference presenters, whether in-person or online. Key points include ensuring presenters commit to attend, specifying presentation topics and duration, and addressing payment terms. Importantly, the contract should also cover intellectual property issues, particularly the right of publicity. This involves obtaining a release from the presenters to use their name and image for marketing and promotional materials, such as social media posts, to effectively promote the event.