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In this video tutorial, the host introduces the importance of having a public relations plan. They discuss the need for a PR plan for campaigns, brand planning, and even small projects. The plan helps to outline what needs to be done, how to do it, budgeting, and evaluation. The host introduces the concept of seven steps to creating a PR plan and emphasizes the importance of strategy. The video aims to guide viewers through the process of putting together a PR plan and shares some tips and secrets.
