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This program will benefit your business by improving proposal creation, leading to an 80% close rate with clients. The first step in creating a successful proposal is a strong cover letter, which is crucial for grabbing the client's attention and encouraging them to continue reading. Start by addressing the client's problem and requirements to entice them to delve deeper into the proposal. Just like a landing page, the cover letter plays a key role in capturing the client's interest and ensuring they read further.