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In this tutorial, we will discuss how to create effective press releases, addressing common questions on what to include and what to avoid. The speaker acknowledges the challenge of condensing a brand's information into a concise press release and provides a cheat sheet for creating attention-grabbing press releases. The tutorial aims to guide brand owners in understanding the rules and best practices of writing press releases, even if they are not natural writers. Key topics covered include how to effectively write a press release and common mistakes to avoid.
