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whats the difference between a creative brief and a marketing brief were going to do a deep dive into the topic by showing you examples from Adidas most people in advertising mistakenly interchange the two so as a strategist how do you prevent this from happening in under 5 minutes Im going to explain how creative and marketing briefs are different from each other both are very important documents but the biggest difference is the point of view marketing briefs is from the point of view of the business the creative brief is from the point of view of the consumer the intended audience for these two outputs are quite the opposite a marketing or client brief is for the companys internal stakeholders in it are plans that Encompass the marketing goals such as increasing brand awareness or driving sales it is often used internally as a case for financing the advertising work so the audience can be the marketing department finance department and advertising agency a creative or advertisin
