Correct record in the Branding Questionnaire

Aug 6th, 2022
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How to correct record in the Branding Questionnaire

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in this video Im going to share with you how I intake my clients and ask them all of the questions I need for their logo designs [Music] hello everyone and welcome back to my channel if youre new here my name is Megan thank you so much for being here I post every Wednesday and Sunday and I love to talk about graphic design so todays video is going to be all about logo design questionnaire the one that I have typically been sending my clients Im going to show you guys the exact questionnaire that Ive been using as well as the questions that I feel are the most important to ask so Im going to be showing you guys inside of that and just kind of walking you through why I send it over the way I do um I do feel that the questions Ive been asking have been working really well because the past few clients Ive had havent really had that many revisions I feel like the first round of logos we pretty much nail it which is awesome its a great feeling too when you dont have to like work o

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Here are 13 questions to guide your brand identity: What is your why? Who is your best customer? How does your product or service benefit your customers? Which values will guide your business? What is your Unique Value Proposition? What are your strengths? Who is your competition? What is your brand personality?
The most efficient way of creating a branding questionnaire is through an online survey platform. A good platform will have a template that contains the most common and useful questions for a brand identity survey.
A branding questionnaire uses survey questions to assist companies in their goals with basic marketing and branding methods. This questionnaire will help your brand identity agency understand your preferences.
Brand awareness can be measured by surveying your target audience, tracking social media mentions, website traffic, and search engine rankings. Brand loyalty can be assessed by looking at customer retention rate, net promoter score, customer lifetime value, and online reviews.
The purpose of brand building is to help your customers understand what you offer and what you stand for, through effective positioning. Great branding communicates a unique selling proposition (USP), your brand values and mission, and your brands story.
7 Questions to Answer When Establishing a Brand Question 1: Who are your customers? Question 2: What do your customers want? Question 3: How do you serve your customers? Question 4: What does the brand specifically stand for? Question 5: What do you stand against? Question 6: What makes your brand distinctive?
Imagine your brand were a person how would you describe their personality? If your brand were an outfit, what would it be? Get as detailed as possible or show me a photo! If your brand were a cocktail, what would it be and why?
WHAT PROBLEMS DOES BRANDING SOLVE? The increase of recognition. The influx of new clients. The loyalty of current clients. Stability in time of crisis. The opportunity to increase prices for products without the risk of losing customers.

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