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- Hey, there measure geeks, Julian here. I got a quick question for you. Why did you click on this video? Let me know in the comments down below, see what I did there? I asked you a simple survey question, and hopefully it gets some good answers to optimize our thumbnails and our titles on these videos. Sure, I could dig into our YouTube analytics and try to figure things out, but this gives me actually a view into the viewers, your mind, which is quite powerful, and all I had to do is ask. And thats why surveys and customer interviews are still quite powerful and a staple inside of measurement and analytics today. But what questions should you ask? What questions yield the biggest insights? Today, I have five questions for you that you should definitely ask your users at some point in their user journey. And to be honest, these questions are actually something that I took inspiration from Talia Wolfs talk at Measure Summit, which you should definitely check out as well, but lets ge