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Straightforward instructions on how to Correct Press Release Email

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How to Correct Press Release Email

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazar

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Do you attach press release to email?

Include your press release Including your press release in the email instead of attaching it can save journalists the time it would take to download and open the file. This may increase the likelihood that journalists view and read your press release.

How should you email a press release?

Start with a catchy subject line. Start with a catchy subject line. Then add a short introduction that personalizes the message and says something like, I hope you can use this; let me know if you have questions. Copy and paste your press release into the e-mail message form. Add your signature. Check everything over.

How do you correct a press release?

Send a Quick Correction If you think it would be damaging enough, then send a correction to the paper. If the reporters there are nice enough, theyll print it no problem. Even if they dont, not all is lost. Get the word out there by writing up a new press release and sending it out.

Should I attach a press release to an email?

Include your press release Including your press release in the email instead of attaching it can save journalists the time it would take to download and open the file. This may increase the likelihood that journalists view and read your press release.

Should press releases be sent as PDF?

The PDF is the king of static Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

What is the best format to send a press release?

The best approach is to set up the release as a hardline-break-free html file. As in all business activities, getting your product release out to the market is all about not erecting barriers to you being able to do it.

How do you address a press release?

How to write a press release Write a clear, captivating headline. Include the date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.

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