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Proposals are crucial for attracting more photography clients. This video tutorial provides a step-by-step guide to creating an effective proposal and contract, based on a successful template used to secure over 50 product photography clients during the pandemic. It emphasizes that this process is not exclusive to photographers but is applicable to all service-based businesses. Without a signed contract, projects cannot proceed, making proposals vital in the sales process. They formalize discussions with clients, ensuring commitment and clarity. The tutorial highlights that verbal agreements are insufficient; only a signature confirms the deal and represents a new client relationship.