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In this video tutorial, the presenter discusses how to manage gift cards and gift certificates in a photography business, addressing common questions on the topic. The session begins with a brief introduction and a presentation. The presenter emphasizes the significance of understanding the financial implications of gift cards, particularly during the holiday season. Key points include recognizing that when a customer purchases a gift card, it is considered income for the business. The tutorial aims to provide clarity on the operational aspects of handling these financial instruments effectively. Viewers are encouraged to ask questions throughout the session for further assistance.
