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In this video, the presenter shares an onboarding checklist for social media marketing agency (SMMA) owners to enhance their client onboarding process. The checklist aims to help streamline onboarding, increase client acquisition, and set clear expectations. Key steps include conducting a single sales call where payment is made immediately, avoiding a two-call close to prevent clients from hesitating. The video emphasizes the importance of efficiency in onboarding to boost business growth. The presenter also encourages viewers to like, comment, and subscribe for daily content related to SMMA, including topics on Facebook ads, funnels, copywriting, and software systems.