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introducing the strategic partnership framework 80 of leaders search for strategic partnerships but why do only 65 percent find successful ones use our strategic partnership deck to form mutually beneficial relationships that elevate growth learn best practices to innovate across a partnership life cycle assess partnership potential and weigh benefits versus risk and most importantly avoid failures and build partnerships that last for sustained impact track a partnerships activity progress and develop outcome-based measures for success potential risk association identifies and calculates partnership value against potential exposure to risk an evaluation matrix weighs various partnership options against each other to select more organizational buy-in better brand synergy or acquire more customers ing to mckinsey most strategic partnerships fail due to the partners lack of focus on the areas where the most value is at risk to succeed partnerships need to match objectives have effective
