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what gets measured gets managed you should know these numbers by heart if you want to grow and optimize your business hi im rob walling im a startup founder with multiple exits im the author of three books on the topic of building launching and growing startups and im an investor in almost 80 companies today im going to be talking about sas metrics giving you the best guide to software as a service kpis lets dive in in a sas app like any company we do need to know numbers some folks get overwhelmed to the point where theyre trying to track 30 different numbers too many things can be too distracting key performance indicators are the things that we are going to monitor i have the three high three low framework of the six sas metrics you should be covering the first one the cost to acquire a customer its often pronounced cac this number you want to be low what are some ways that you can essentially lower it and i dont just mean little tactics but like if youre deciding which ap
