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Things to Avoid When Writing a Press Release For Your Product Launch When launching a new product, its important to know the right way to approach it. In this video, well talk about the things you should avoid when writing a press release for your product launch. First off, dont be overly verbose or flowery in your wording. Dont use overly broad or vague language; instead, make sure youre using concrete, specific words that capture your audiences attention. Also, dont include any jargon or industry-specific terminology unless its absolutely necessary. Dont use a passive voice when describing your product; instead, try to write in an active voice so readers can more easily understand what youre trying to say. Dont refer to yourself in the third person. Its not uncommon for people to write their own press releases, but if youre doing it yourself, make sure that you dont refer to yourself in the third person. This will make your release sound imper
