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This video tutorial explains different types of logo designs: wordmark, lettermark, brandmark, pictorial, and emblem. It focuses on how to choose the right logo style for specific projects. The lettermark, or monogram logo, consists of text using a brand or company's initials. This style is useful when a brand name is too lengthy to be effectively branded. For example, NASA is an abbreviation of the National Aeronautics and Space Administration. Designers may suggest a monogram logo for clients with long names, but creating a distinctive and iconic representation with just a few letters can be challenging.