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In this video tutorial, the speaker addresses the common objection from prospects regarding guarantees. They emphasize the importance of handling this objection effectively. Before sharing specific responses, the speaker outlines three key psychological lessons to understand. The first lesson is to avoid making assumptions about the prospect's understanding or needs. For example, if a prospect asks about a guarantee, the presenter cautions against immediately providing an answer like a 30-day money-back guarantee without first grasping the deeper reasons behind the question. This foundational knowledge is crucial for effectively responding to inquiries about guarantees in a way that resonates with prospects.
