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- Okay, so, theres sales, theres marketing, theres product, theres customer success, theres maybe your financial model for your business, theres your pitch deck. What exactly is a go-to market strategy? And, is this like a fancy word that consultants just made up? Its not. Its actually a little bit of an old school term that now is all new again. And if youre going to be growing your SaaS business effectively, then youre gonna need a go-to-market strategy. Now, what exactly goes into a go-to market strategy? And whats different between your go-to-market strategy and your sales plan, or your marketing plan, or your product led growth plan? In this episode, Im gonna walk you through the three principles you absolutely need to know about what exactly is a go-to-market strategy, how its different than these other components of your business, how to fit it all together and how to actually build one so that when you actually operate with your go-to-market strategy, you can actua
