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there its mike oconnor from new voodoo media services and today were about to share some study results for a tactic that increasingly has been helping our clients play the nielsen game successfully despite the fact that the battlefield has really shifted so dramatically since march with half the listen at work audience no longer at the office working but still working during the business day we put office calls on the shelf and dedicated more of our clients budgets to docHubing potential heavy listeners at home and weve noticed a major uptick in video metrics starting with the lockdown last march as america locked down they started watching stuff on their screens and it showed up first on youtube suddenly and seemingly out of nowhere tv screens popped up and became a docHub placement for youtube ads one particular youtube video ad unit called trueview a metric really stood out for us and thats the conversion to video views lasting 30 seconds or longer in the world of digital
