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understanding rights of publicity or name image likeness thats the subject of todays act tech trust and estate talk welcome to act tech trust and estate talk from the american college of trust and estate council a professional society of peer-elected trust and estate lawyers in the united states and around the globe this series offers professionals best practice advice insights and commentary on subjects that affect our profession and clients and now our actec fellow host with todays topic this is travis hayes actech fellow from naples florida what are rights of publicity and how do various states treat these property rights today you will be hearing from aktech fellow chengche from los angeles california welcome to chong thank you travis the rite of publicity which really involves name image and likeness has become more important these days especially when youre dealing with celebrity or famous clients the right of publicity is really the right to control the commercial use of the