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let me show you the three differences between the marketing brief and creative brief with examples from Porsche seamless and hinge its obvious that the two are separate but there is key information that interlinks the two throughout the strategy process to the creative brief its important for strangers to be able to dissect interrogate and question and ultimately take out key information from the marketing brief which youll also hear referred to as the client brief to use that information in the creative brief [Music] what makes this judges role challenging is being able to wear two hats while always having the customers perspective at the center one side relates to the marketing brief with the clients business problem and objectives that need to be solved the other side is the creative brief that focuses on the customers problem using the clients product and service and USP to solve this problem before we review both lets do a Top Line review of a typical agency process to unde
