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In this tutorial, Michael discusses the importance of maintenance agreements for in-home service businesses. He emphasizes that cash flow is essential for operations, employee support, and customer satisfaction. Maintenance agreements significantly enhance a company's cash position, more than any other offering. Despite this, many service companies either do not offer these agreements or are skeptical about their value. Michael addresses common objections, such as viewing maintenance agreements as loss leaders or concerns about not having enough time during peak seasons to fulfill them. He believes these misconceptions hinder potential growth in the business.