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In the video tutorial by Steve Hansen, co-founder of a commercial cleaning company, he outlines essential components to include in a proposal for potential clients. Key elements are a cover letter, scope of work, service agreement, testimonials, and references. Proposals should be tailored based on the client's Request for Proposal (RFP), which may specify additional required content such as an executive summary. Understanding these components ensures that proposals meet client expectations and effectively communicate the services being offered.
