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Writing engineering proposals can be challenging, as engineers typically receive training in calculations rather than proposal writing. For consulting engineers, mastering proposal writing is crucial for career advancement. In this video, Matt Handel, author of "Proposal Development Secrets," shares insights to enhance proposal quality. He introduces the "million dollar question," a critical inquiry to ask internally while developing a proposal, which can significantly impact the likelihood of securing contracts. This approach aims to help engineers improve their proposal writing skills and increase their success rate in winning projects.