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(soft music) - All right. Another debate in insurance, were taking on tackling all the major issues today I suppose or this week. So, email, call, chat letter, or a text letter. What should we be doing? My concern with communication by insurance agents to the insured, is that we tend to have bias on this. So all too often, I hear from insurance agents say, Well, our clients dont wanna be texted too. And Im like, really, are you sure? Have we asked them? And when it really means is I wouldnt wanna be texted too. Thats not my preferred method of communication. Same thing with email or they all think were gonna sell their email. Well, did you refute that? Cause really other people would like email. But I do think that theres some ways that we need to focus on how do we communicate to clients. So asking clients their preferred method of communication is outstanding. And you should find a place in your agency management system to store that information. And if you need to get opt-i
