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what is up everybody michael gardner here back again with a daily upload and today were going to be talking about the right and the wrong way to use case studies in your cold emails now this is a small thing but if youre not doing this right you could be missing out on an extra one to two percent booked meetings so make sure to stay tuned now before we jump into my computer if you like this kind of content go ahead and subscribe and leave a like it makes my day and helps out this channel tremendously so now lets go ahead and jump into my computer alright so here we are in my computer going over the case study formula i use as well as a bad example and a good example of a case study so if you are doing cold email you should definitely be using case studies i like to use three to six case studies in my email sequences and my email sequences range from four to eight emails along typically so lets go ahead and jump right into this the case study formula i like to use is i helped first