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In this tutorial, the speaker emphasizes that effective correspondence, whether positive or negative, should be concise, clear, and easily understood. The focus is on writing letters of complaint, which often arise when expectations are not met, such as poor customer service, unmet promises, or defective products. The process begins with identifying the emotional impetus for writing the complaint; one should feel compelled to notify someone or seek relief. It is advised to draft an initial letter when feelings are heightened, but then discard it to refine the message. The speaker encourages identifying key points in order to craft a more composed and effective final letter.