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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to define the scope, goals, and requirements of a creative project. It captures the vision, voice, and target audience of a brand or campaign, serving as a guide for writers, designers, and video teams. Unlike personal projects where artistic freedom might suffice, corporate campaigns require clarity to prevent misunderstandings. A well-defined creative brief helps teams understand the project's objectives, reducing stress, frustration, and costs, while ensuring high-quality work with fewer revisions. It aligns client expectations with the creative team’s efforts.