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In this tutorial, the speaker discusses the key considerations when licensing artwork and negotiating contracts with companies. They share their experience working with Control Prepaid Mastercard, which licensed their artwork for an artist series card. The speaker emphasizes the importance of understanding the contract's terms, specifically focusing on payment structure—whether it involves royalties or a flat fee. When royalties are involved, it's crucial to clarify whether it’s based on revenue or profit and to know the number of items being produced. The speaker encourages artists to pay close attention to these details to ensure fair compensation and a clear understanding of the licensing agreement.