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In considering a start-up, it's crucial to focus on how the company will be organized, which can be effectively understood through a business model. A business model outlines how a company creates value for itself while delivering products or services to customers. Previously, companies were viewed through functional organizational charts, such as sales or engineering departments. However, a more modern approach involves using a diagram encompassing all essential components of a business. This new perspective can be summarized using a framework of nine boxes that encapsulate various aspects of any company, from large corporations to small two-person startups.