Correct brand name in RPT smoothly

Aug 6th, 2022
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How to Correct brand name in RPT

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- How to come up with a great brand name? Now maybe you are thinking of starting a business and youre thinking about a good company name or you already have a business, but youre thinking of launching a new product or a new program or a new service. You see, having a great name helps a lot in terms of marketing. Now obviously, there are exceptions to this rule. Theyre a lot of great brands out there in the marketplace that they have some difficult or weird names that are difficult to remember but those are the exceptions. To me, if youre in business, why not give yourself every single advantage that you could have to win in the marketplace and having a great brand name helps. It makes you more memorable, right. Now the concept that Im gonna teach you today its a very simple but very profound concept you probably have never heard of from anywhere before. And thats the concept of phonological loop. Now thats a big word. Now what does that mean? I want you to understand this is on

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How to Choose a Great Brand Name Use the founder or inventors name (Hewlett-Packard) Describe what you do (Southwest Airlines) Describe an experience or image (Sprint) Take a word out of context (Apple) Make up a word (Google)
Designing your brand name Step 1: Identify your target audience. Step 2: Define your brand personality. Step 3: Make a list of brand name ideas. Step 4: Narrow your list. Step 5: Check for availability. Step 6: Test your shortlist of potential brand names.
There are 7 types of brand names: Descriptive Brand Names. Descriptive names are those that explicitly convey the product or service offered by a company. Evocative Brand Names. Invented Brand Names. Lexical Brand Names. Acronymic Brand Names. Geographical Brand Names. Founder Brand Names.
What is the Brand Naming Process? A successful brand naming process must meet five criteria: be unique to the company and/or product; convey clear benefits to critical audiences; be motivational to employees and stakeholders; be sustainable over time; and be extendible to all aspects of company communications.
Brand names fall into three fundamental categories: descriptive, suggestive, and empty vessel. The three categories are like archetypes.
A brand name is the name that you use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, the business name and brand name are the same.
Brand Naming Strategy Easy to pronounce. Easy to spell. Not used by any other brand, but especially competitors in the same categories and markets. Short. Easy to recall. Not have unintended or negative meanings, including in other languages/cultures. Broad enough to outlive a product category or a business owner.
The typology includes three broad types of brand naming options: (1) extension branding, (2) association branding, and (3) individual branding. These three types vary in how close or distant they are to the parent brand name.

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