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in this video were talking all about SWOT analysis what its used for the various elements and considerations of building a SWOT diagram and how to get started doing it SWOT analysis is a key part of any business and strategic plan SWOT stands for strengths weaknesses opportunities and threats strengths and weaknesses are internal factors and opportunities and threats are external factors a SWOT diagram analyzes a project or business venture by focusing on each of these factors it typically consists of four boxes one for each area but the exact shape may vary depending on the design SWAT diagrams can be especially useful when trying to decide whether or not to embark on a certain venture or strategy by visualizing the pros and cons by clearly outlining all positives and negatives of a project SWOT analysis makes it easier to decide how to move forward first you want to figure out how to build on the strengths of your organization a SWOT analysis will help you identify the parts of you