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[Music] [Music] now as you know today we have a wonderful panel discussion all about building strategic alliances jenny will lead a panel discussion with anthony and george all marketing strategists who have built strategic alliances that lead to closed deals and business growth both for clients and in their own businesses so again thank you for joining us jenny anthony and george ill hand it on over to you thanks kate really appreciate it and excited to be here today um now to start us off oh gosh my screens going a bit crazy to start us off uh id like to just start framing the conversation so start thinking about what even is a strategic alliance so a lot of people havent had that heard that term before and id like to ask you guys at george and do you want to start us off what is the term strategic alliance what does that mean to you um sure uh good question i think the different kinds of strategic alliances firstly thanks for having me on the program today um i think at its ent