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So let me start by bringing you back in time. We are 30 years ago, and the first word processors and spreadsheets are about to hit the market. And the whole economic world is bracing for the next big productivity revolution. Their promise at the time was wed all spend so much less time writing, drawing slides, computing numbers on a calculator. And here we are, 30 years later, and the promise has come true. We all have so much leisure time on our hands, and personally, I only work two days a week. Of course, Im just kidding. The reality of what has happened 30 years later is we dont work less. We just write much longer word documents. And our PowerPoint decks have gone from six slides to 50 slides. And I say that as a consultant. Also, we engage in much more complex decision-making because the amount of data that we have to process has just exploded. And why is that important today? Well, generative AI is coming, and its coming to be embedded in the core of our organizations and th